Valentino Beauty expands the Born in Roma collection with the launch of the Born in Roma Hair & Body Mists, arriving in June 2026. 

The mists bring a playful new dimension, offering a soft, airy veil of scent for both hair and skin. 

Available in a colorful, fully studded 100ml bottle, the packaging reflects Valentino Beauty’s expressive codes. 

The lightweight design is crafted for portability and intuitive use, transforming the mists into a joyful object made for daily indulgence.

The collection transforms fragrance into a couture object and introduces a new styling ritual, unlocking a wardrobe of scent expressions.

The offering debuts in four gourmand-inspired essences: Golden Coconut, Caramel Crush, Vanilla Bliss, and Salty Pistachio.

Each one translates the Born in Roma signature into a brighter, radiant trail. These mists also promote scent layering options with complementary Parfum. 

The new offering invites you to discover the Valentino Summer Fair, a vibrant creative concept anchoring the campaign, imagery, and retail experience. 

This universe captures a season defined by color, playfulness, sensoriality, and a distinct mood that echoes the ingredients at the heart of each essence.

For the launch, every mist is paired with its own summer fair attraction, inspiring the visual language across channels.

The campaign video brings this universe to life through an unexpected, playful setting: a pinball machine, transformed into a vibrant, larger-than-life world where the mists become the protagonist. 

With bouncing lights, dynamic movement, and sensorial textures, the video channels the spirit of the Summer Fair into a cinematic, multi-sensory moment.